A Martial Arts Magician?

November 2nd, 2016 Posted by Trade Shows 0 thoughts on “A Martial Arts Magician?”

What Does Martial Arts Have to Do With My Trade Show Booth?

Fighting For Sales in Your Booth

I won’t belabor the comparison, but when you are exhibiting at a show you are in a fight; a fight for eyeballs, ears, and sales. You want to have someone on your side with the ability to attract visitors, educate them about your product, entertain them enough they stick around and tough enough to do it all day, everyday.

Over the last 9 months, I’ve gone through a personal journey that has changed the way I look at what I can do for you and your trade show exhibit.

Getting Into Shape

At Christmas of 2015 my family and I took photos. We hadn’t done a family photo and years and boy did it show. When I saw how round my gut had become, I knew I had to do something. I had a friend who used to be a professional Muay Thai Fighter and he was also out of shape. We decided we were going to go to a gym and we were going to get back into shape.

When I started in February of 2016 my only goal was to get into shape. And have I! As of this writing I have lost about 40 lbs and more than four inches off of my waist. christmas-to-fight-day

Muay Thai is not actually a martial art – It is a combat sport. Most people are not familiar with the term combat sport so the term martial art gets used in it’s place. As a combat sport, the end result for most practitioners is to fight. I wasn’t even thinking of that when I started. I was more interested in punching and kicking the pads held by my classmates and having fun while sweating it out with my buddy. The amount of work it takes to kick or punch something for three minutes straight is insane. When I first started I couldn’t even hold my hands up in a proper boxing stance for three minutes. But I pushed myself and starting getting into better and better shape.

Everything Started to Change

As I lost the weight everything started to change for me. I changed physically. My stamina increased. My sleep improved. All the things you would expect to improve did. But things I didn’t expect started to improve. My focus sharpened. My temperament improved and most importantly my drive to succeed reappeared.

Putting it Together For You

But It’s not just about brute force. You may have heard boxing called “The Sweet Science” because you can use your brain to defeat brawn. The best way to do that is to adapt. There is no magic bullet that works for every prospect wondering the show floor. Some you have to raise the energy up to bring them in. Others may shy away from a full frontal assault and I have to lure them in with an amazing display of magical skill not thrown directly at them but in an almost off handed way. I will help you bob and weave your way to your most successful trade show booth ever.

Knock Out the Competition

Find out today how I can help you knock out the competition. Call today at 773-818-0195 for a free consultation.


Experience the "Wizard of Sorts"


Edd Fairman, Wizard of Sorts
Chicago, IL 60645
(773) 818-0195



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